I will talk about the Best EAK Digital Alternatives for Blockchain Event PR in this post. I will also include agencies that provide Web3 public relations and integrated communications, plus influencer and global media relations. The Blockchain and Cryptocurrency space is quickly becoming saturated, and in order to successfully differentiate yourself, having the right public relations partner is essential. From where I stand, MarketAcross, Coinbound and Lunar Strategy are the clear front runners in this space.
What Are EAK Digital Alternatives?
Alternatives to EAK Digital are blockchain PR agencies and platforms that focus on event promotion, traditional and media booths, and various community engagements. While EAK Digital has gained recognition for its event-centered campaigns, such as Istanbul Blockchain Week, others, like MarketAcross and Coinbound, have engaged in diverse fields, such as influencer marketing and other media engagements.
Blockchain and Web3 projects work with these PR agencies to get media coverage, among other things, to add legitimacy to their projects. Among others, factors to consider when choosing a PR agency include budget, the size of the event, and target audience.
What to Look for in an EAK Digital Alternative?
International Media Coverage: The agency must be able to get your coverage in top-tier media outlets (i.e. CoinDesk, CoinTelegraph, and other top-tier tech media outlets).
KOL/Influencer Marketing: The agency should have a strong KOL/influencer marketing unit to boost your event coverage.
Event Planning: The agency should have ample experience in planning blockchain events and conference units.
Fees: The agency should be upfront about their fees, and you should be able to work within your event budget (i.e. review retainer, project-based, and/or distribution fees).
Visibility: The agency should be able to get your event/project coverage in various social media and online forums.
Translation: The coverage should be in various languages to align with your audience.
Traditional PR: This should be implemented for your compliance and/or enterprise blockchain products and services.
Long-term Partnership: The agency should be able to partner with you for the long-term, especially as your business grows and services more clients.
Key Points
- Lunar Strategy — Web3 growth agency blending PR with marketing strategy for blockchain startups.
- CCGroup — B2B tech PR firm with strong blockchain and fintech specialization.
- Chainwire — Trusted press release distribution service tailored for crypto and Web3 projects.
- LuvKaizen — Full‑stack blockchain PR agency with global media and KOL reach.
- MarketAcross — Veteran blockchain PR firm known for tier‑1 media placements worldwide.
- Coinbound — Leading Web3 PR and influencer marketing agency with strong social reach.
- NinjaPromo — Global PR and digital marketing agency offering integrated campaigns.
- GuerrillaBuzz — Organic‑focused blockchain PR agency specializing in content‑driven visibility.
- ICODA — Crypto PR and performance marketing agency for growth‑oriented projects.
- FINPR — Blockchain PR agency with consistent media coverage and long‑standing industry ties.
1. Lunar Strategy
Lunar Strategy is a Web3 marketing agency based in Lisbon. It was established by Tim and Jack Haldorsson in 2019. Lunar Strategy services over 250 clients in the crypto ecosystem. The agency offers multiple services including community management, influencer marketing, and traditional public relations.
Lunar Strategy has a strong clientele that includes projects such as Polkadot, ICP, and Cardano. The agency has a strict pricing policy that starts at $10,000 per project. Packages are offered at $50,000 or less depending on the extent of the project.
Lunar Strategy also has related companies which are Lunar3 Capital and Creator Wire. Lunar Strategy is an excellent agency for implementation of growth marketing strategies for blockchain and other crypto related projects.
Why Consider It: Strong Web3 growth focus with proven blockchain event PR campaigns.
Key Services: PR, influencer marketing, SEO, community management, token launch campaigns.
Event PR Strength: Aligns PR with growth strategy, ensuring events drive measurable traction.
Potential Limitation: Premium pricing may be challenging for early-stage startups.
Best For: Blockchain startups seeking integrated PR and marketing for events.
Lunar Strategy Pros & Cons
| Pros | Cons |
|---|---|
| Strong Web3 growth focus | Premium pricing for startups |
| Integrated PR + marketing | Limited presence outside Europe |
| Proven blockchain event campaigns | Smaller team compared to global firms |
| Works with major protocols | May overemphasize growth hacking |
| Flexible packages | Not ideal for one-off PR |
| SEO + influencer synergy | Requires longer commitments |
| Kaizen philosophy (continuous improvement) | Less suited for traditional finance PR |
| 250+ ecosystem clients | Focused mainly on Web3 niche |
2. CCGroup
Headquartered in London, CCGroup, part of The Hoffman Agency, opened its doors over three decades ago. CCGroup provides a range of communications services from media relations to crisis communications and provides 360 degree campaigns.
The firm also works with emerging technology and blockchain companies. Fees are flexible and contingent on the scope of the campaign. CCGroup has placed over 100 Tier 1 articles for companies involved with blockchain payments and ICOs. CCGroup is known for helping clients deal with sensitive regulation.
As a result, CCGroup has built a strong client base with companies involved with regulated blockchain technology. CCGroup has represented several clients involved with blockchain and other regulated technology.
Why Consider It: Extensive B2B PR experience, especially with blockchain.
Key Services: Including crisis communications.
Event PR Strengths: Connecting enterprise clients with the blockchain division of the largest banks and other financial institutions.
Possible Drawbacks: May not engage as extensively as other agencies with the crypto and blockchain community.
Client Tier: Enterprise blockchain clients.
CCGroup Pros & Cons
| Pros | Cons |
|---|---|
| 30+ years PR experience | Higher retainers (£8k–£15k monthly) |
| Strong B2B blockchain expertise | Less grassroots crypto focus |
| Enterprise credibility | Slower campaign execution |
| Analyst relations included | Limited influencer reach |
| Crisis communication support | Not tailored for NFT/GameFi |
| Global media access | More corporate tone |
| Regulatory-friendly PR | Less flexible pricing |
| Ideal for institutional adoption | May lack startup agility |
3. Chainwire
Chainwire was founded in 2019 in Tel Aviv, Israel by Nadav Dakner, Elad Mor, and Itai Elizur as a blockchain-focused press release distribution service, and is part of the MarketAcross group. The service guarantees distribution and coverage of releases on over 1500 cryptocurrency and blockchain publications and websites.
Beyond distribution, Chainwire offers a range of crypto-focused PR and marketing services including translation, token sale and listing PR. Pricing is based on the scope of the service and releases, with tier 1 distribution starting at $1500.
Chainwire focuses on crypto-native publications and helps blockchain projects secure immediate distribution and coverage. More information can be found here and here.
Consider It: Their guaranteed crypto distribution is fast.
Services: Along with standard PR services, they also have automated PR service and token launch announcement packages.
Event PR: They can instantly distribute your event press release to over 1500 crypto publications.
Weakness: They don’t offer strategy with their distribution services.
Best For: If you’re interested in their distribution services, and don’t need strategy, then this is a good option.
Chainwire Pros & Cons
| Pros | Cons |
|---|---|
| Fast PR distribution | Limited to press releases |
| Guaranteed coverage | No narrative building |
| 1500+ crypto outlets | Not full-service PR |
| Multilingual packages | Less personalized campaigns |
| Affordable pricing ($500–$1500) | No influencer marketing |
| Automated system | Focused only on announcements |
| Backed by MarketAcross | Not ideal for long-term PR |
| Reliable for token launches | Lacks event strategy depth |
4. LuvKaizen
LuvKaizen was established in 2019 with its origins in KOLHQ (2018). Currently remote and fully-distributed, LuvKaizen operates on a global scale. The agency provides a broad range of Web3-focused services from marketing, PR, and growth focused services to community and KOL management.
LuvKaizen has partnered with 5000+ influencers and 50+ media partners to develop and execute 200+ campaigns in the NFT, DeFi and Layer2 spaces. Fees range from $5000 to $50,000 per month, with KOL campaign prices set between $2000 and $10,000.
LuvKaizen is best described by its philosophy of continual improvement (Kaizen) and is a top choice for blockchain projects in need of iterative and scalable PR, marketing and growth services. For more information, visit these links.
Why Consider It: Full-stack Web3 PR with strong influencer and KOL networks.
Key Services: PR, influencer campaigns, community management, growth hacking.
Event PR Strength: Leverages 5,000+ KOLs to amplify blockchain event visibility.
Potential Limitation: Heavy reliance on influencer ecosystems may not suit all brands.
Best For: Projects seeking scalable PR through influencer-driven event promotion.
LuvKaizen Pros & Cons
| Pros | Cons |
|---|---|
| Full-stack Web3 PR | Heavy reliance on influencers |
| 5,000+ KOL network | Pricing can scale high |
| Global media partners | Less suited for traditional PR |
| Growth hacking expertise | May lack enterprise focus |
| Flexible packages | Requires ongoing engagement |
| Strong community management | Smaller corporate footprint |
| Data-driven campaigns | Limited offline event PR |
| Kaizen philosophy | Focused mainly on Web3 startups |
5. MarketAcross
MarketAcross has worked with Binance, Polygon, and others. Its services include public relations (PR), content marketing, event publicity, and influencer marketing. The firm’s approach is to “earn your business, not lock it up” with monthly retainers.
It charges between $10,000 and $30,000 for its projects, and has a favorable hourly rate of between $150 and $199. The agency has run more than 300 blockchain projects, and has developed relationships with top-tier financial journalists. Clients include venture capital-backed blockchain startups and some of the largest businesses in the crypto industry. MarketAcross is rated highly by its clients on Clutch.
Why Consider It: Long-standing blockchain PR agency with top-tier media relations.
Key Offerings: Public relations, content marketing, traditional and online advertising, SEO.
Strength of Event PR: Has secured top-tier media placements for blockchain events worldwide.
Weakness: May charge a higher fee for event PR based on results.
Situation Where the Service Would Be Most Effective: For situations when event PR is required to build and maintain a positive reputation for an organization on a global scale.
MarketAcross Pros & Cons
| Pros | Cons |
|---|---|
| Founded 2013, veteran agency | Higher project costs ($10k+) |
| Tier-1 media access | Results-driven pricing model |
| Worked with Binance, Polygon | May not suit small projects |
| Global coverage | Focused on larger campaigns |
| Strong journalist relations | Limited grassroots outreach |
| Event promotion expertise | Less affordable for startups |
| SEO + content marketing | Requires bigger budgets |
| Proven blockchain PR track record | Not boutique-style flexibility |
6. Coinbound
Coinbound is based in New York. It is also the most awarded crypto and Web3 marketing agency. Coinbound has a client retention rate of 95%, and employs a similar strategy to Publicis Groupe with an integrated approach for Web3 marketing and providing services for PR, influencer marketing, social media marketing, and community management.
It raised more than $500 million for its clients in 2022. Coinbound has developed deep relationships with journalists, producing thought leadership content and placing clients in top-tier crypto and blockchain publications.
Why Consider It: Best Web 3. PR and Influence Marketing agency.
Key Offerings: Public relations, influencer marketing, community engagement, paid advertising, search engine optimization.
Strength of Event PR: Unique approach which combines event PR and influencer marketing.
Weakness: Premium pricing limits clientele.
Situation Where the Service Would Be Most Effective: For event PR focused on influencer marketing.
Coinbound Pros & Cons
| Pros | Cons |
|---|---|
| Leading Web3 PR agency | Premium pricing ($10k+) |
| 900+ clients served | Focused mainly on influencer reach |
| Strong influencer network | May not suit enterprise PR |
| PR + SEO + paid ads | Smaller boutique campaigns less prioritized |
| Coverage in CoinDesk, Decrypt | High demand, limited slots |
| Raised $500M+ for clients | Expensive for startups |
| Community building expertise | Not grassroots-focused |
| Award-winning campaigns | More US-centric |
7. NinjaPromo
Located in London and New York, NinjaPromo was established in 2017. It has over 300 employees and employs a subscription-based model for its marketing services. For a monthly fee starting at $4,000, it provides 40-hour work weeks for each of its services such as public relations and marketing, search engine optimization, paid advertisements, video production and marketing, and campaigns for the Web3 sector.
It focuses on clients in the financial and crypto sectors. NinjaPromo is known for traditional and aggressive marketing campaigns. It is commonly used for integrated and multiple marketing campaigns, which makes it beneficial for blockchain and cryptocurrency companies for public relations and various other marketing campaigns.
Why Consider It: International marketing agency.
Key Offerings: Public relations, digital marketing, SEO, paid advertising, content marketing, video production.
Strength of Event PR: Provides event promotion across multiple platforms.
Weakness: Subscription based pricing model limits use case to event promotion.
Situation Where the Service Would Be Most Effective: Long term PR campaign for blockchain events.
NinjaPromo Pros & Cons
| Pros | Cons |
|---|---|
| Global presence (London, NY) | Subscription model may not suit one-offs |
| 300+ specialists | Pricing starts at $4k/month |
| Integrated PR + paid ads | Requires long-term commitment |
| Video production included | Less boutique personalization |
| 250+ clients served | Focused on enterprise scale |
| Cross-channel campaigns | May lack grassroots crypto focus |
| Strong influencer marketing | Higher costs for startups |
| Dedicated teams per client | Not ideal for small projects |
8. GuerrillaBuzz
Founded in 2017, GuerrillaBuzz is an Israel-based PR agency focusing on organic and direct methods of marketing. They assist clients in raising over $300 million through 100+ blockchain and Web3 projects. Their services cover traditional marketing as well as digital marketing and community building.
GuerrillaBuzz positions their press and marketing efforts around public relations and narrative framing in order to avoid pay-to-play press releases. Unlike other marketing agencies that charge a la carte, GuerrillaBuzz employs a retainer model, charging $8,000 to $20,000 per month. GuerrillaBuzz uses story telling to build long-term client relations.
Due to their emphasis on story telling and public relations, they are particularly well suited for Web3 and blockchain startups.
Why Consider It: Specializes in blockchain PR.
Key Offerings: Public relations, search engine optimization, content marketing, community engagement.
Strength of Event PR: Creatively develops event narratives.
Weakness: Lacks diversified media strategies.
Situation Where the Service Would Be Most Effective: Organic event PR for blockchain startups.
GuerrillaBuzz Pros & Cons
| Pros | Cons |
|---|---|
| Organic-first blockchain PR | Limited paid media options |
| Boutique agency | Smaller team size |
| Strong SEO campaigns | Pricing $8k–$20k monthly |
| Authentic storytelling | Less tier-1 guaranteed coverage |
| Grassroots visibility | Not suited for enterprise PR |
| 100+ blockchain brands served | Limited influencer reach |
| Avoids pay-to-play PR | Slower global expansion |
| Focused on credibility | May lack large-scale event PR |
9. ICODA
IC0DA was established in 2017 in Wrocław, Poland. Since then, they have operated as a full-service crypto and iGaming marketing agency. According to their website, they have provided services for over 650 clients within the DeFi, GameFi and crypto exchange sectors.
The services offered by IC0DA include community building, public relations (PR), influencer marketing, artificial intelligence (AI) search engine optimization (SEO), paid advertising, and reputation management. The agency charges between $10,000 and $20,000 per project.
IC0DA benefits from their investment in AI and a multichannel approach to project management. This ensures project visibility on conventional search engines as well as up-and-coming AI platforms.
Why Consider It: Affordable full-cycle crypto marketing agency.
Key Services: PR, influencer marketing, SEO, community building, paid ads.
Event PR Strength: Offers multi-channel execution for blockchain event visibility.
Potential Limitation: Lower pricing may mean less tier-1 media access.
Best For: Growth-oriented projects needing cost-effective event PR.
ICODA Pros & Cons
| Pros | Cons |
|---|---|
| Affordable pricing ($25–$49/hr) | Less tier-1 media access |
| Full-cycle crypto marketing | Smaller global footprint |
| 650+ clients served | May lack enterprise credibility |
| AI-driven SEO | Lower pricing may limit depth |
| PR + influencer marketing | Focused more on growth hacking |
| Community building expertise | Not boutique-style campaigns |
| Token launch strategy | Less suited for traditional PR |
| Reputation management | Limited offline event PR |
10. FINPR
Established in 2017, FINPR is the first PR agency in the world based on blockchain technology and has its headquarters in Dubai. Since its inception, the agency has served more than 500 clients. FINPR offers crypto and blockchain PR, influencer marketing, community management, SEO and NFT/DeFi marketing, and promotion.
It has a media database of more than 500 outlets, of which more than 2000 influencers are a part of. Its prices are competitive starting from USD 5000 to 15000 per month, and it provides discounts for long-term contracts. It has a strong multilingual team and is capable of releasing announcements in multiple languages. Thus, it is an appropriate agency for clients seeking international coverage.
Why Consider It: Blockchain PR agency with multilingual global coverage.
Key Services: PR, influencer marketing, SEO, exchange listing PR.
Event PR Strength: Fast execution ensures event announcements reach global audiences.
Potential Limitation: Focused on speed, may lack deep narrative building.
Best For: Projects needing rapid, international event PR visibility.
FINPR Pros & Cons
| Pros | Cons |
|---|---|
| 500+ clients globally | Focused mainly on speed |
| Multilingual PR coverage | Less narrative depth |
| 500+ media outlets | May lack boutique personalization |
| 2,400+ influencers | Pricing $5k–$15k monthly |
| Fast execution | Not ideal for enterprise PR |
| Strong DeFi/NFT promotion | Limited offline event focus |
| Exchange listing PR | Smaller global footprint |
| Flexible packages | Less emphasis on storytelling |
What Can an Event PR Agency Actually Deliver?
A PR agency specializing in blockchain events produces results and builds rapport. Traditionally, event PR agencies focus on creating and distributing press releases. However, event PR agencies have many other specialties.
For blockchain events, PR agencies can leverage their connections to write and distribute articles, develop narratives for and engage with different blockchain community groups, and provide crisis communication support.
PR agencies can also utilize their connections to develop SEO web content and increase event attendance. Agencies such as MarketAcross, Coinbound, and Lunar Strategy have the connections and the personnel to provide all of the above-mentioned specialties and produce measurable results for their clients.
Conclusion
In summary, several factors, including the scope and nature of your event, will inform your choice of blockchain PR agency. If the focus is on international media coverage, and amplification through social media influencers, then MarketAcross and Coinbound are your best bet.
For low cost visibility, ICODA and GuerrillaBuzz are also good. If your goal is to attract top tier customers and secure fundamental media coverage, then Lunar Strategy is your agency. LuvKaizen and CCGroup are also good choices. If your goal is rapid and broad media coverage, in several languages, then Chainwire is your best option. FINPR offers similar services.
FAQ
Why should I consider alternatives to EAK Digital for blockchain event PR?
Agencies like MarketAcross, Coinbound, and Lunar Strategy offer broader global reach, influencer integration, and specialized growth strategies that may better suit diverse event needs.
Which agency is best for startups with limited budgets?
ICODA and FINPR provide cost‑effective packages while still offering strong PR and community visibility.
Which agency excels at global tier‑1 media coverage?
MarketAcross and CCGroup are known for securing placements in CoinDesk, Cointelegraph, and mainstream outlets.
Who focuses on influencer‑driven event promotion?
Coinbound and LuvKaizen specialize in leveraging KOLs and influencers to amplify event visibility.
Which agency is best for rapid event announcements?
Chainwire and FINPR excel at fast distribution across hundreds of crypto publications.
